For the “fastest-growing sport in America,” new competition is everywhere — entrepreneurs vying to get in on the ground floor of an exciting new market. So how does a brand-new pickleball facility opening in New York City make its mark? That’s the question AMP was tapped to answer.
Our work began at the very beginning: naming the facility — PKLYN, a riff on BKLYN, its home borough — then defining the brand’s core values and user personas and developing its look, feel, and voice. From there, we helped translate those foundational assets into plans for both the physical facility and its digital presence.
With meticulous dedication and deep collaboration with the client, AMP created a vibrant vision of what PKLYN promises its customers — the strong foundation a brand needs when it’s building in real time.