We began our work with SetPoint Medical with a clear mission: build a digital campaign to recruit thousands of potentially qualified patients into their groundbreaking clinical trial. And there were tiers to the task — a funnel routing prospective patients to a call center, which directed the most qualified to their local study sites for appointments and, if they chose to proceed, an investigational surgery.
This wasn’t selling a product or collecting email signups. We were asking people whose disease state made them uniquely qualified to see the reason to participate — and to feel as assured as possible that the opportunity was worth pursuing.
Building that funnel effectively took a multi-faceted strategy: a seamless intake survey on the website, clever and relatable creative and messaging on social media, and expert ad targeting across multiple digital platforms — every piece tuned to inform and reassure, not just convert.
Through close collaboration with the client, meticulous attention to data and analytics for refinements and learnings, and resonant creative strategy, we achieved what we set out to do — and created a framework for how to tackle projects like this in the future.